A brand new conference for the optometric market, called Seeing is Believing, is scheduled to take place from January 30-31, 2013. Unlike most trade shows, however, you won’t have to leave your office to attend.
The event will “utilize an advanced virtual reality conferencing software” to showcase products, deliver information, and facilitate conversion. Fitting for a virtual conference, Seeing is Believing is designed to teach “practitioners about the power of online tools, techniques and technology.” According to a press release issued by the conference organizers, there will be “six program tracks including patient communication, practice management software, practice management techniques, and emarketing tools and techniques, along with tracks for industry support programs and membership groups.”
When the event takes place, registered participants can enter a virtual convention center, complete with an exhibit hall, presentation area, and help desk. In the exhibit hall, attendees can browse virtual exhibitor booths, where participating companies will present information about themselves through a customized interactive page with the option for live video conferencing.
Additionally, the conference will serve as a valuable networking opportunity for optometric students. There will be a designated virtual booth where students or recent grads can interact privately with physicians, exchange resumes, and seek career advice.
The conference was created by Dr. Alan Glazier, OD, a pioneer in internet marketing for optometric practices and author of the book “Searchial Marketing,” as well as Daniel Rostenne, president of the optometric practice marketing firm, EyeCarePro. Additionally, the Seeing is Believing planning board is composed of several influential ODs and executives at eye care-related organizations, including Dr. Nathan Bonilla Warford, also considered a pioneer in social marketing for optometric practices.
This type of virtual conference has gained some popularity over the last few years, which suites the needs of today’s economy. As travel expenses become more of an financial strain, an event that allows physicians to learn about new marketing and management techniques, discover new companies, and interact with colleagues without ever leaving their office chair is sure to be a welcomed change in the OD community.
What do you think? Will you attend the Seeing is Believing virtual conference, or do you prefer more of a hands-on approach to these types of events? Let us know in the comments section below.
Side note: If you’re interested in seeing MC Hammer explain the benefits of virtual conferences, click here.