Tag Archives: Social Media Marketing

An Interview with Dr. Alan Glazier, O.D. & Emarketing Specialist At the beginning of the month, we published a post about the Seeing is Believing Optometric Emarketing Virtual Conference, which takes place January 30-31, 2013. We were very intrigued by this concept, so we contacted the creator of the event, Dr. Alan Glazier, to learn more. [...]

Social Media in the Eye Care Industry: OptometryStudents.com A few weeks ago, we discovered a great site called OptometryStudents.com. The site’s developers have not only created their own impressive social network, but have also creatively taken advantage of the major social platforms in order to deliver their message to their target audience.   We wanted [...]

Medical Practice Marketing – Demandforce Offers All-In-One Software There is no question that marketing in general has drastically changed since the dawn of the Web 2.0 era less than a decade ago, and medical practice marketing is no exception. Patient communication is no longer as simple as a phone call or a postcard for upcoming [...]

LinkedIn for Healthcare Professionals As more and more physicians and healthcare organizations jump onboard the social media bandwagon, LinkedIn is a social network that has been somewhat overlooked by healthcare professionals until recently. LinkedIn is one of the original social networks—launched in 2003, it predates its social media brethren, but hasn’t seen the same kind [...]

The Portland Digital Marketing Conference   Last Monday we attended the fourth annual Portland Digital Marketing Conference, featuring some of the brightest and most creative thinkers in the industry. It’s important for those of us involved in e-marketing (whether that means working for a large firm or running social media for a small business), to [...]

QR Code Infographic   As part of our continued coverage of QR codes, we couldn’t help but drop this infographic on you. In an earlier post we told you about the creative ways marketers are using QR codes for the holiday season and we’ve previously covered some fun QR code facts. This infographic, created by [...]

A Very QR Code Christmas   With the holiday season just around the corner, it’s about that time when companies start rolling out their yule tide marketing efforts, and this year’s are sure to be more mobile-oriented than ever. As QR code usage in the US is on the rise (a 4,589% increase from 2010 [...]

Up & Coming Eyewear: The Story of Shwood   At Noble Vision Group we’re always on the lookout for innovative new companies and products in the eye care industry. It just so happens that Shwood, one of the most promising new eyewear manufacturers in the country, is located right here in our home state of [...]

Facebook Pharma Followup   In case you missed the news, last month Facebook altered its “wall post” policy as it applied to pharmaceutical companies. Prior to August 15, pharma companies had complete control over what was posted to their walls and by whom,  many opting to disable commenting altogether. That privilege was revoked  when the powers-that-be at Facebook deemed [...]

Welcome to The Pulse, Issue 1 Welcome to The Pulse, an e-newsletter that finds the convergence between digital communication and the eye care industry and rounds it up into a monthly “How To” style FYI. Clearly you’ve already found the Noble Vision Group blog, a laid-back mélange of insider opinion, news updates, and blogs from [...]