Tag Archives: practice management

Seeing is Believing: A New Virtual Optometric Conference A brand new conference for the optometric market, called Seeing is Believing, is scheduled to take place from January 30-31, 2013. Unlike most trade shows, however, you won’t have to leave your office to attend. The event will “utilize an advanced virtual reality conferencing software” to showcase [...]

Top Reasons for Poor Premium IOL Outcomes and How to Remedy Them BLOG #8:  Managing the Dissatisfied Patient   Various studies show that up to 25% of patients will be unhappy in some way, either by complaining outright or just leaving the practice and seeking a second opinion.  The old adage of a happy patient [...]

Medical Practice Marketing – Demandforce Offers All-In-One Software There is no question that marketing in general has drastically changed since the dawn of the Web 2.0 era less than a decade ago, and medical practice marketing is no exception. Patient communication is no longer as simple as a phone call or a postcard for upcoming [...]

Dr. Karpecki’s Dream Dry Eye Clinic   What instruments and tests are best for building a dry eye subspecialty clinic? If I could build my ‘dream’ dry eye clinic, these are some the instruments I’d want to have:  The TearLab Osmolarity Device:  It’s a test that takes about 5-10 seconds to measure the osmolarity of [...]

Who Says Healthcare Marketing has to be Boring? Seven Creative Healthcare Ads   Let’s face it: kids don’t say they want to develop anesthetic drops when they grow up, and despite the industry’s influence, average consumers do not find healthcare to be sexy or exciting. Why, then, should the relative marketing and advertising be any [...]