Author Archives: Noble Vision Group

My Observership in India: The Experience of a Lifetime (Part 1) This guest post is written by our new Industry Relations Associate, Ashruti Hajari. She shares her experience of what it was like volunteering in an observership program at a hospital in Western India last summer. I never imagined that before medical school, I would have [...]

Dry Eye Infographic Dry Eye is one of the most prevalent eye conditions in the world, affecting millions of people, with billions of dollars spent on treatment every year. We’ve been seeing a lot of infographics circulating around the web, so we thought we’d try our hand at creating our own about Dry Eye. Enjoy! [...]

Treato Shows the True Power of Social Media in Healthcare There is no doubt that the internet provides a wealth of healthcare information easily accessible to the average patient. When patients are told they have a certain condition or are prescribed certain medications, a natural first step is to do some online research to see [...]

Guest Blog: Drivewear Sunglasses – The Benefits The following was written by David Schmidt, Jr., President of Brighton Optical in Buffalo, NY.   Drivewear sunglasses are designed to meet the needs of drivers. Unlike ordinary glasses or sunglasses, Drivewear sunglasses can adjust the amount of eye shading they provide according to the brightness of the [...]

Sandeep Kishore at TEDMED 2012 – “The Causes of the Causes” Sandeep Kishore, a post-doctoral fellow at Harvard Medical School and co-chair of the Young Professionals Chronic Disease Network, spoke at TEMED 2012 about the importance of understanding the socioeconomic causes of disease and illness. He argues that public health and medical education have been [...]

LASIK on the Frontlines – Update A few months back, Dr. Paul Koch wrote a blog post regarding an upcoming documentary about the use of LASIK surgery in the United States military, titled LASIK on the Frontlines. Since that blog post was published, PEC, the patient education company that produced the film, has begun selling [...]

Eye Care on Pinterest Although the healthcare industry has been somewhat slow to jump on the Pinterest bandwagon, there is no denying the meteoric rise of the relatively new social media platform. We perused through some eye care-related Pinterest boards and picked out some of our favorites for you. Local Eye Site Local Eye Site [...]

Medical Practice Marketing – Demandforce Offers All-In-One Software There is no question that marketing in general has drastically changed since the dawn of the Web 2.0 era less than a decade ago, and medical practice marketing is no exception. Patient communication is no longer as simple as a phone call or a postcard for upcoming [...]

LIGHT FOR THE WORLD at the ASCRS Annual Meeting Last weekend we took a trip to Chicago for the ASCRS Annual Meeting. It was great to walk the showroom floor and see so many companies, new and old, presenting their latest technology and ideas in interactive ways. Gabriel Müller, Head of Communications at LIGHT FOR [...]

Our Trip to the ASCRS Annual Meeting in Chicago Here’s a look at some photos from the showroom floor as well as some of the fun stuff we did around the city. If you want to see the rest of our pics, check out the album on our Facebook page.           [...]