Dry Eye Treatment Survey With the increasing rates of Dry Eye Syndrome in recent years, there are also more treatment options for moderate to severe cases. We want to utilize the power of social media to see how today’s eye care professionals are treating Dry Eye. Through this survey, we hope to spark conversation [...]
LASIK on the Frontlines – Update A few months back, Dr. Paul Koch wrote a blog post regarding an upcoming documentary about the use of LASIK surgery in the United States military, titled LASIK on the Frontlines. Since that blog post was published, PEC, the patient education company that produced the film, has begun selling [...]
Eye Care on Pinterest Although the healthcare industry has been somewhat slow to jump on the Pinterest bandwagon, there is no denying the meteoric rise of the relatively new social media platform. We perused through some eye care-related Pinterest boards and picked out some of our favorites for you. Local Eye Site Local Eye Site [...]
Medical Practice Marketing – Demandforce Offers All-In-One Software There is no question that marketing in general has drastically changed since the dawn of the Web 2.0 era less than a decade ago, and medical practice marketing is no exception. Patient communication is no longer as simple as a phone call or a postcard for upcoming [...]
LIGHT FOR THE WORLD at the ASCRS Annual Meeting Last weekend we took a trip to Chicago for the ASCRS Annual Meeting. It was great to walk the showroom floor and see so many companies, new and old, presenting their latest technology and ideas in interactive ways. Gabriel Müller, Head of Communications at LIGHT FOR [...]
Our Trip to the ASCRS Annual Meeting in Chicago Here’s a look at some photos from the showroom floor as well as some of the fun stuff we did around the city. If you want to see the rest of our pics, check out the album on our Facebook page. [...]
The Eyewear of the Future: Vergence Labs In a post from a few months back, we told you about the tech/social media/eyewear startup, ZionEyez. The Eyez glasses, available this summer, will be able to record 2-3 hours of high-definition POV video, which users can share on their favorite social media channels or stream live through [...]
A New Era for Medical Education - The Anatomage Table In a recently released TED Talk, Jack Choi, owner of the medical imaging software company, Anatomage, demonstrates one of the most advanced medical education tools on the market. We’ve seen plenty of educational tablet apps in the medical field, but the Anatomage Table takes medical touchscreen [...]
SOLO Eyewear – A Mission to Prevent Blindness 80 percent of the world’s blindness is preventable. If you’re involved in the eye care field, this is a stat you have probably heard before. Approximately 39 million people around the globe are blind due to preventable diseases or conditions like cataract, trachoma, glaucoma, onchocerciasis (river [...]
National Public Health Week 2012 This week is the annual National Public Health Week (NPHW), where dozens of events across the country aim to improve public health by promoting disease prevention and wellness. Headed by the American Public Health Association (APHA), public health leaders and organizations come together at this time of year to host events [...]
